Apple Unveils iPhone 17 Series: What’s New in 2025

Apple’s September 2025 “Awe Dropping” event introduced the iPhone 17 lineup – four new models built for power, design, and advanced photography. The series includes iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, each with unique strengths but sharing Apple’s latest A19 technology.

iPhone 17: The Standard Flagship

The base iPhone 17 delivers Apple’s most balanced mix of features at an accessible price point.

• 6.3-inch 120Hz OLED display with up to 3,000 nits brightness.

• Powered by the A19 chip, offering faster app performance and better efficiency.

• 24MP front camera with Center Stage and 48MP ultrawide rear setup.

• Strong battery life and USB-C fast charging.

• Starting at $799 for 256GB storage.

The iPhone 17 is the entry point for the new lineup, giving users top-tier display and camera upgrades without paying Pro prices.

iPhone 17 Air: The Slimmest iPhone Ever

Apple introduced a new variant — the iPhone 17 Air, focusing on design and portability.

• Just 5.5mm thin, making it Apple’s slimmest phone ever.

• Premium titanium build with lightweight design.

• 6.1-inch OLED panel, 120Hz refresh, and Ceramic Shield 2 protection.

• Powered by A19 chip, same as the base model.

• Single rear camera for a minimalist look.

• Expected to be priced between $949–$999.

The Air is designed for users who value style and portability, though it offers smaller battery capacity compared to Pro models.

iPhone 17 Pro: The New Creative Standard

The Pro models are where Apple pushes performance and imaging to the limit.

• Runs on the A19 Pro chip built on 3nm architecture.

• Vapor-chamber cooling for sustained performance.

• Redesigned horizontal camera bar with triple 48MP cameras.

• 8K video recording and advanced zoom capabilities.

• 6.3-inch OLED with 1,600 nits brightness.

• Starts around $1,049–$1,099.

The iPhone 17 Pro is aimed at photographers, videographers, and power users needing higher storage and faster processing.

iPhone 17 Pro Max: The Ultimate iPhone

Apple’s most advanced model, the Pro Max, is built for users who want everything.

• Same A19 Pro chip with vapor-chamber cooling.

• 6.9-inch OLED display, 120Hz ProMotion with 1,600 nits brightness.

• 5,088mAh battery with up to 39 hours of video playback — Apple’s longest ever.

• 8x zoom, triple-lens 48MP system, and 8K video.

• Available with up to 1TB storage.

• Starting price: $1,249–$1,299.

This is the powerhouse of the lineup, designed for content creators and professionals who need maximum performance and battery life.

Shared Features Across the iPhone 17 Series

• A19 chip in standard models, A19 Pro in Pro devices.

• USB-C fast charging on all models.

• Ceramic Shield 2 for stronger screen durability.

• 5G connectivity and enhanced AI features in iOS 19.

• Manufactured in India, with worldwide rollout beginning September 19.

Preorder Information

• Preorders open September 12, 2025.

• Available from September 19, 2025.

• Order through the Apple Store app or Apple’s official website.

Apple Store: Preorder your iPhone 17 today to secure launch-day delivery