Best Product to Video Tools in 2025: Which One Should You Use?

Video has officially taken over digital marketing. In 2025, static images no longer cut through crowded feeds – brands need short, dynamic videos to capture attention. But not every business has the budget for expensive shoots or editing teams. That’s where Product to Video tools come in.

These AI-powered platforms can transform a single product photo into a scroll-stopping video ad in seconds. In this guide, we’ll compare the best Product to Video tools available in 2025, look at their strengths, and help you figure out which one fits your needs best.

(Also read: How to Turn Photos into Cinematic Ads with Product to Video)

What is a Product to Video Tool?

A Product to Video tool is software that takes a static product photo and generates a short promotional video. Instead of hiring videographers or editors, you simply upload an image, choose your settings, and get a ready-to-share ad.

In 2025, these tools are more advanced than ever. Many allow custom editing through guided canvases, background changes, text overlays, and even animation. The result is professional-quality video ads that work across TikTok, Instagram, YouTube Shorts, and more.

Key Things to Look For in a Product to Video Tool

When choosing the right tool, focus on:

• Ease of use – Can you generate results without editing experience?

• Output quality – Does it support HD (720p/1080p) or 4K?

• Customization – Can you control animations, add text, or adjust scenes?

• Speed – How fast can it generate usable results?

• Pricing – Does it fit your budget compared to traditional production?

Best Product to Video Tools in 2025

Here are the leading options this year:

1. MagicShot Product to Video

MagicShot offers one of the most flexible and creative tools for turning product photos into cinematic ads. Instead of just drag-and-drop automation, you get a Canvas workspace with tools like mouse, pen, eraser, arrow, text, image upload, and color picker. This gives marketers full control over how animations look.

• Quality: 720p and 1080p outputs

• Duration: 6 or 10 seconds

• Best for: E-commerce sellers, marketers, creators, and small businesses who want control without complexity

• Strength: Creative freedom with guided editing

2. Higgsfield

Higgsfield recently launched its own Product to Video feature. It focuses on simplicity: upload a product image, and the AI generates a video automatically. While it’s fast, customization is limited compared to MagicShot.

• Quality: 720p outputs

• Duration: Varies, mostly short ads

• Best for: Quick demos or fast-turnaround social content

• Strength: Extremely simple to use

3. Runway Gen-3

Runway is well-known for its high-end AI video generation, often used in creative projects, commercials, and cinematic ads. While it’s not built specifically for product ads, its 4K output quality is unmatched. However, it comes with a higher learning curve and price point.

• Quality: Up to 4K

• Duration: Flexible

• Best for: Agencies and professionals producing premium ads

• Strength: Hollywood-grade results

4. Pika Labs

Pika is strong in text-to-video and animation, making it a favorite among creators. It’s less tailored to e-commerce but can still generate eye-catching product content with the right prompts.

• Quality: 1080p

• Duration: Short clips

• Best for: Creators experimenting with animated product ads

• Strength: Creative animation styles

5. InVideo AI

InVideo AI focuses on template-driven video ads, making it a reliable choice for marketers. It isn’t purely product-photo-to-video, but it allows businesses to create campaign-ready content using product images within customizable templates.

• Quality: 1080p

• Duration: Flexible

• Best for: Marketers running ad campaigns

• Strength: Template library and campaign-ready options

Side-by-Side Comparison

Use Cases for Product to Video Tools

• E-commerce Sellers: Turn product listings into engaging video ads that drive clicks.

• Marketers: Run campaign creatives, test variations, and optimize with A/B testing.

• Influencers and Creators: Generate quick TikToks, Reels, and Shorts without editing.

• Small Businesses: Create professional ads without high production costs.

• Agencies: Prototype ads for client pitches quickly and efficiently.

Final Verdict

The best Product to Video tool depends on your needs. If you want control, quality, and speed in one place, MagicShot stands out. Higgsfield is better for quick, no-frills videos, while Runway is ideal for premium cinematic production. Pika and InVideo fill the gaps for creators and campaign marketers.

In 2025, Product to Video tools aren’t just a convenience – they’re becoming the standard for digital advertising. Choosing the right one will save time, cut costs, and help your brand stay competitive online.