Twitch 2025 Updates: New Ad Formats, Content Rules, and Tools for Streamers

Twitch 2025 updates are changing the way content is created, consumed, and monetized on the world’s leading livestreaming platform. From smoother ad experiences to stricter content policies and new creator-focused tools, these updates are designed to meet the evolving needs of streamers and their communities.

Here’s a breakdown of the most important updates you need to know:

A Smoother Ad Experience: Picture-in-Picture Format

One of the most impactful Twitch 2025 updates is the launch of picture-in-picture ads. Rather than interrupting live streams completely, Twitch now displays ads beside the stream, allowing viewers to continue watching content without missing key moments.

This feature is currently being tested and has already received positive feedback from the community. It’s a win for streamers who don’t want to lose viewer retention and for audiences who want fewer disruptions.

Source: Twitch’s official 2025 update letter

Treasure Train: Cheaper Subscriptions, More Support

Twitch has introduced a new way to boost channel subscriptions: Treasure Train. This feature offers viewers up to 35% off Tier 1 sub bundles, making it easier to support streamers long-term.

As a result, mid-sized and smaller creators may see more consistent revenue from their core audience—especially during community-driven events and sub pushes.

New Limit on Highlights and Uploads

Another major change in Twitch 2025 updates is the implementation of a 100-hour storage limit for Highlights and Uploads. Once this limit is reached, older content will need to be removed or exported manually.

Twitch recommends that creators back up their clips to platforms like YouTube to avoid losing content. For many streamers, this will require a shift in how VODs and long-form content are managed on the platform.

Streamer Suspensions Put Focus on Moderation

Controversy has resurfaced around Twitch’s moderation practices after streamer SoLLUMINATI was banned for the second time in just three weeks. The reason for the ban hasn’t been made public, but it has sparked conversations about transparency in Twitch’s policies.

Fellow streamer Agent 00 weighed in, suggesting that SoLLUMINATI’s raw and unfiltered style may continue to conflict with Twitch’s evolving community standards.

Aimsey Signs with Red Bull: Big Brand Partnerships on the Rise

On the positive side of the creator economy, Twitch personality Aimsey has officially joined Red Bull’s creator lineup, highlighting how livestreamers are expanding beyond the platform.

This move signals that brand deals, esports sponsorships, and creator partnerships are becoming just as important as platform features—especially for creators focused on growth and exposure.

What’s Ahead: Twitch’s 2025 Roadmap

Twitch CEO Dan Clancy outlined several future-facing goals in his open letter, aimed at improving the platform’s flexibility and sustainability for creators:

• Stronger streamer-mod collaboration tools

• More seamless mobile streaming options

• New monetization paths for part-time and rising creators

These Twitch 2025 updates show a clear commitment to building a creator-first environment, especially for those trying to scale or diversify their content.

Enhance Your Stream’s Look with AI-Generated Gaming Graphics

If you’re a Twitch streamer looking to stand out, you don’t just need great gameplay—you need great visuals. Whether you’re designing a channel banner, overlay art, or social media thumbnails, the AI Photo Generator from MagicShot.ai helps you generate professional-quality graphics from just a simple text prompt.

Want a futuristic gamer poster featuring your avatar? Or a fantasy-themed background for your live scenes? Just describe it, and MagicShot brings it to life—no design skills needed.

The Twitch 2025 updates reflect a platform that’s actively evolving to meet both viewer expectations and creator needs. Between smoother ads, better subscription options, and new creative tools, Twitch is preparing for a future that’s more interactive, flexible, and creator-first.

If you’re a streamer looking to keep up, now’s the perfect time to upgrade your visual game with AI. Start building bold, professional-grade visuals today using MagicShot.ai—and turn your Twitch presence into something truly unforgettable.